Sponsored Section + Newsletter Service + Reseller Newsletter Service

IT News and Events (ITNE) offers services for a vendor that will:

  1. Put news and information about the vendor in front of a large number of qualified people (Sponsored Section)
  2. Provide the vendor, their sales teams and their resellers with an optional tool that they can use to educate and inform their contacts (Newsletter Service)

Sponsored Section

ITNE has been publishing a weekly Enterprise IT newsletter for 20+ years. Our main publication has 50k+ subscribers and has been focused on Enterprise IT since 2011.

That newsletter is composed of sections like CxO, Security, Networks, Big Data, Servers, Storage, Compliance, Backup. Each subscriber can disable section that they are not interested in. About 80 articles each week.

Each week, we track which articles are clicked on and we make a second newsletter with just the most popular, “crowd selected” articles. That newsletter (“ITNews”) has 20-25 articles each week, also in named sections that subscribers can enable/disable.

We can add a section called “XX News” (where XX is a company or product name) and include it in the newsletter of all 50k+ subscribers.

We can populate that section each week with content from your website – press releases, blogs etc. That section will also have it’s own URL.

Here are some examples – the URLs for  “Citrix News” and “Red Hat News”

We charge $100/week for that service.

Newsletter Service

INE can create a custom newsletter from your named section and plus the “ITNews” sections. That’s what you see for the Citrix example.

A salesperson can be given an account from which they can add their contacts who will receive a weekly newsletter, automatically, from that sales person’s email address, with a masthead for that sales person (picture, logo, contact info.)

Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However, they know how hard it is to produce a quality newsletter that their contacts will value.

Each newsletter account costs $20 per month if you also have a sponsored section.

Reseller Newsletter Service

ITNE can also create a custom newsletter for your resellers. They will have a different publication url. They can choose which sections they make available to their customers.

We charge $200/month per reseller for that service. You can choose to provide that service to certain of your preferred partners at your cost or they can deal with ITNE directly.

Why Use IT News and Events’ Managed, Enterprise IT Newsletter Service?

Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.

It’s a build or buy choice and I can make that an easy ‘buy’ choice!

I can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, I provide additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.

Here’s the web version:
https://itnews.it-news-and-events.info

Those approximately 22 articles were the most clicked-on articles from the previous week’s newsletter that was sent to 50k+ subscribers of “IT News and Events“, which has been in production since 2011.

How to get started? Make a spreadsheet with up to 500 of your professional IT contacts who would find that newsletter useful.

Upload that spreadsheet into the service and use the system to send a welcome message (opt-in or opt-out) to your new subscribers.

Each week your subscribers will receive a tailored email from your email address with just the topics selected by that subscribers.

The newsletter will have a banner with your name, contact info, picture and logo.

There is great value in being the provider of useful information to your key contacts!

You can sign up as my subscriber and experience the newsletter as would one of your contacts. See this blog post.

Getting Started

Here’s what you need to get started:

  • Your headshot picture (could be a link to your LinkedIn Profile picture)
  • Company logo
  • Name and email to be displayed in email (as sender) and in in newsletter banner
  • Title
  • Phone number that your contacts can call to reach you
  • Your company name

Here’s how my information shows up in the email newsletter banner:

And the same information on the web site:

I believe that by having your name in front of your contacts every week, automatically:

  • you will keep your professional contact list current
  • you will have an additional value to any future employer (we can add your new employer’s logo to the masthead)
  • you will be visible in the marketplace, you will be perceived as a trusted advisor and your ‘brand’ will improve
  • potential employers will notice your activities

You will see that the content in the newsletter is

  • for enterprise IT professionals
  • is quite broad
    • sections include: CxO, Servers, Storage, Networking, Security, Cloud, Risk, Technology, Backup, Bitcoin, DevOps, PM, AI, BI, ERP, CRM, HR, Humor, Operations, IoT, etc.
  • can be filtered by each subscriber (e.g. people not interested in IoT or AI can disable those sections and get a shorter newsletter)

Once you are set up with an account, you will be able to add your contacts:

  1. one at a time through our web based SAT tool
  2. a group at a time by uploading a spreadsheet
  3. by giving your contacts a unique URL to a subscription form

Here is a sample spreadsheet CSV. First row has the names of fields, second row has record for John Smith of Acme where he is an IT Manager:

company,first,last,title,phone,email,comment
Acme,John,Smith,IT Manager,954 324 7867,john.smith@acme.com,This will not be seen by the subscriber. Could be a customer id

If you are like most IT sales professionals you will have:

  • LinkedIn contacts
    • you can download a spreadsheet from LinkedIn that has some information, but not the email, for each of your contacts
      • in a spreadsheet tool, you can delete the rows for those LinkedIn contacts that don’t make sense to add as newsletter subscribers
      • for the ones you want to add, you will have to look them up in LinkedIn to get their email address
    • note that the trend in LinkedIn for the last few years is for people to use personal email addresses rather than business
  • contacts (in your email client, CRM system or other tools) which can be exported into a spreadsheet
  • stacks of business cards
    • every sales rep I know has boxes of card from customers, partners, prospects etc.
    • sort through the one that make sense to add to your list
    • there are scanning/ocr products that will scan business cards into a spreadsheet

Go through those, removed unneeded columns, and determinate the people you want as key contacts and add them as your subscribers!

This effort will not only improve your visibility in the market, but it will set you up well for whatever new position you take!

Quick Pricing Summary

Here’s a quick summary of what the Managed Enterprise IT Newsletter As A Service costs.

  • For one sales rep, with up to 500 contacts, about $33/week
  • For five sales reps, with team features, a custom website, and up to 1000 contacts per rep, about $13/week per rep ($285/month)

Let’s break that down. These are the main components:

  • Content for main newsletter (52 weekly issues)
    • ~80-100 articles/week
    • selected from 150+ mainstream IT publications (e.g. CIO, eWeek, Computerworld, Network World, CSO, ComputerWeekly, Dark Reading,How-To Geek, Information Management, ZDNet, CNET, ITProPortal, etc.)
    • No vendor or product articles. Nothing controversial or political
    • Each subscriber can choose which sections are included in their copy of the newsletter which will be send by the “sender account”
  • Content for Enterprise Newsletter As A Service
    • The most clicked on ~20-25 articles from main newsletter
    • Slightly expanded
    • “crowd-selected”
  • Sender account
    • name + contact info, picture, logo as newsletter as website banner
    • web-based account to manage sender’s own subscribers
    • per-sender subscription request form
  • Website and team edition
    • sender can move contacts to other team members
    • unique URL for website
    • add DNS record to make website appear under sender’s domain
    • newsletter and website layout tailoring
    • ability to add content to team edition
      • that content will be included in newsletters sent to each team members’ subscribers

Details

Number of Reps:12345
Website
Shared SharedCustomCustomCustom
Content$100$100$100$100$100
1 sender$20
2 senders $40
3 senders $60
4 senders $80
5 senders $100
up to 500
subs
$20
up to 2500 subs $45
up to 5000 subs $65$65$65
Add website
with team features
$20$20$20
Monthly$140$185$245$265$285
Weekly$32.31$42.69$56.54$61.15$65.77
Weekly per rep$32.31$21.35$18.85$15.29$13.15
avg. subs per rep5001250166712501000

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Susan Friesen writes in “Business 2 Business“, “‘I don’t want to annoy people,’

That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.

Are you guilty of thinking this way too? Well stop it!

When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, ‘yes, I want to hear more from you!’…”

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Experience The Enterprise IT Newsletter

I produce two Enterprise IT Newsletters. The first, “IT News and Events“, has a wide ranging collection of articles – about 100 each week – that are placed into 40+ sections. The articles are curated from 155+ sources.

You can register, for free, and have the same experience as all the tens of thousands of other subscribers:

  • start of week email with just the sections enabled in your profile that have articles
  • end of week email with list of most clicked on articles, sorted by popularity
  • website where you can update your profile, view the current issue, see what’s most popular

The website for that newsletter is https://it.it-news-and-events.info

Here’s how the start of week email looks for my subscribers:

it-news-and-events-sample-email

Here’s how the website looks for my subscribers:

it-news-and-events-sample-screen

The registration link is at the top of the page. It requires an opt-in.

sign-upThe publishing system keeps track of which articles are clicked on the most and I produce a second newsletter, “IT News“, created from the 20 to 24 most popular articles. That newsletter is the basis of my “Enterprise IT Newsletter as A Service.”

You can register, for free, and experience that newsletter like the customers of the sales teams who use my managed newsletter service:

  • start of week email with just the sections enabled in your profile
  • website where you can update your profile, view the current issue, see what’s most popular

Here’s how the start of week email looks for my subscribers:

itnews-sample-email

The website for that newsletter is https://itnews.it-news-and-events.info

The registration link is at the top of the page. It requires an opt-in.

itnews-sample-screen

The “Enterprise IT Newsletter As A Service” offering includes:

  • an account with which you can add/delete/modify/import/export your own subscribers
  • automatic, weekly delivery of a custom newsletter to each of your subscribers
  • your picture, logo and contact information will be included at the top of each email and in the website
  • a unique, private URL for a registration form that your can give to potential subscribers. People who subscribe with that link become your your subscribers and will receive the weekly email with the custom newsletter from your address

Can My Firm Have a News Section Like Red Hat’s?

Many firms want to promote their product or service in the IT market and I have been asked if they can leverage my publications.

Background

I have been publishing weekly IT newsletters for 20+ years. My initial audiences were Sun resellers and customers.

After Oracle bought Sun, I pivoted and now publish for a general IT audience.

Over those years, I have grown the subscriber base of my newsletters to over 40k people worldwide. Many of those people have been subscribers for many years and their careers have advanced. I can think of one Solaris SysAdmin who eventually became the CIO of his organization.

Mine is a very attractive audience of senior IT professionals and I am now exploring ways to generate revenue without loosing them. My publications have always avoided advertising. I have instead developed a model of tracking the behavior of the crowd to select the most popular articles. I offer a managed IT newsletter service with those most popular articles.

My publishing technology has some very nice features. In particular, each subscriber is able to control which sections are included in their newsletter. So a reader who is not interested in IoT can disable the IoT section.

That allows me to roll out new sections, enabled by default, and the audience can disable the ones they don’t want. This year I have launched new sections including: Blockchain, ERP, CRM, BI, Compliance.

The new product I am working on is a form of what’s called Native Advertising. I can create a section for a vendor and place articles in that section from that vendor. I do this already for Red Hat. Whenever they issue a press release, I process that into an article in the Red Hat News section. Those articles look and feel like the rest of the publication and each reader can stop unwanted sections from appearing in future newsletters sent to them.

You can see the Red Hat News section on this web site: https://redhat.it-news-and-events.info

You will see how the  Red Hat News is a first class sections and the articles look like the articles in the rest of the publication.

I now want to offer sponsored news sections to other companies.

A side effect of having a sponsored news section for your firm going out to my global audience, is that I can also spin up a custom publication for you (like the Red Hat one above). You can add your contacts and they will get a weekly newsletter with your news section plus the crowd selected articles.

For those organization who sell their product or service through resellers (or channel partners), I can produce a customer newsletter for each reseller with the organization’s News section.

If you are interested in this new service, please let me know.

johnj@itnewsandevents.com