IT News and Events (ITNE) offers services for a vendor that will:
- Put news and information about the vendor in front of a large number of qualified people (Sponsored Section)
- Provide the vendor, their sales teams and their resellers with an optional tool that they can use to educate and inform their contacts (Newsletter Service)
ITNE has been publishing a weekly Enterprise IT newsletter for 20+ years. Our main publication has 50k+ subscribers and has been focused on Enterprise IT since 2011.
That newsletter is composed of sections like CxO, Security, Networks, Big Data, Servers, Storage, Compliance, Backup. Each subscriber can disable section that they are not interested in. About 80 articles each week.
Each week, we track which articles are clicked on and we make a second newsletter with just the most popular, “crowd selected” articles. That newsletter (“ITNews”) has 20-25 articles each week, also in named sections that subscribers can enable/disable.
We can add a section called “XX News” (where XX is a company or product name) and include it in the newsletter of all 50k+ subscribers.
We can populate that section each week with content from your website – press releases, blogs etc. That section will also have it’s own URL.
Here are some examples – the URLs for “Citrix News” and “Red Hat News”
We charge $100/week for that service.
INE can create a custom newsletter from your named section and plus the “ITNews” sections. That’s what you see for the Citrix example.
A salesperson can be given an account from which they can add their contacts who will receive a weekly newsletter, automatically, from that sales person’s email address, with a masthead for that sales person (picture, logo, contact info.)
Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However, they know how hard it is to produce a quality newsletter that their contacts will value.
Each newsletter account costs $20 per month if you also have a sponsored section.
Reseller Newsletter Service
ITNE can also create a custom newsletter for your resellers. They will have a different publication url. They can choose which sections they make available to their customers.
We charge $200/month per reseller for that service. You can choose to provide that service to certain of your preferred partners at your cost or they can deal with ITNE directly.