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Brooke Bayer writes in Business 2 Community, “Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing relationship and providing valuable information. Email marketing also allows you to target a specific audience, which is known as segmentation, based on your customer personas. The audience segments allow you to send the right content, at the right time, to the right people.

Why You Should Use Email Marketing (HubSpot, 2018):

• Build Relationships – email marketing is a great way to build connections while delivering personalized content
• Brand Awareness – When people receive an email from you, you will be top of mind and will be the first call they make when they are ready to move forward
• Content promotion – people spend hours in their emails on a daily basis, which makes this a great outlet to share your most recent blogs, webinars, podcasts, etc.
• Lead Generation – offering valuable content on your website will entice prospects to provide their information in exchange for the value add
• Product Marketing – email marketing is a great way (and easy way) to promote your products and services right to your prospects
• Lead nurturing – emails allow you the opportunity to nurture your contacts through the customer journey as you provide them with the right content, at the right time

However, a solid email marketing plan is not just segmenting lists and sending out a monthly newsletter – there is more to it than just that…”

Salesforce writes, “Want to boost your e-commerce sales, but don’t know where to put your marketing budget for your next campaign? Consider this: 64% of companies consider email marketing the most effective marketing channel. Even with numerous new marketing channels — such as social media, direct messaging, mobile app marketing, and so on — email marketing still provides a remarkably effective solution. Additionally, the relative low cost of implementation associated with email marketing makes for an astoundingly high return on investment; the average return for email marketing is $38 for every dollar invested, or an ROI of 3800%.

Historically, email marketing has been very effective. If current trends are any indication, it will likely become even more effective as technology continues to improve. Email open rates, engagement, sales, number of emails sent, and traffic generated from emailing are all on the increase…”

Read On…

Jomer Gregorio writes in an article for “Business 2 Community, “The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital marketing experts believe is still very effective today – email marketing.

Despite the rise of social media platforms and chat messaging solutions tailored for business such as LinkedIn and WhatsApp for Business, many marketing professionals still regard email as one of the most powerful communication channels out there….”

Read more at https://www.business2community.com/infographics/email-marketing-statistics-that-prove-its-still-an-effective-marketing-strategy-infographic-02151284

A vendor can engage with IT News and Events to have their own News section in the newsletters we produce. Together, we can choose which subscribers will have the Vendor’s News section enabled by default. Remember that subscribers have control over which section are included in their newsletter, so I generally enable new sections so that people can see the new content then choose to disable unwanted sections.

When we produce a news section for a Vendor, we also produce a custom newsletter for that vendor with their news section at the top. Here’s a Cisco newsletter with the Cisco News section plus the ~24 most popular articles from the previous week:

https://cisco.it-news-and-events.info

Here’s a Red Hat newsletter with the Red Hat News section first followed by ~30 sections with ~80 articles from the weekly Enterprise IT Newsletter https://it.it-news-and-events.info

https://redhat.it-news-and-events.info

Note there are no other vendor sections, so it is a suitable newsletter for employees of that vendor to use as “their” newsletter.

A vendor can submit URLs with content they would like included in their news section or they can leverage our Managed Vendor News Section Service.

Managed Vendor News Section Service

When a Vendor signs up for this service, we decide on suitable sources for articles for the Vendor’s News section. Typically, that will include the Vendor’s press releases and blog postings (i.e. existing, published information). Every week try to select articles for the Vendor’s news section using those sources. No interactions are required with the Vendor – their News just shows up in their News section.

We can produce a custom Enterprise IT Newsletter service for a technology resellers and include just Vendor News sections of the Vendors with whom they have a relationship plus their choice of our news sections.

Rohit Prasanna Munipally writes in Business 2 Community, “If you’re a marketer today, you know that everything digital is in a constant state of flux – always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to the ways we communicate information to our target audiences, our plan evolves.

One such communications platform that has been growing in popularity over the decades is email. Approximately 2.8 billion people worldwide use email as a digital communications tool…

Email marketing typically has an ROI potential of 4400 percent, with each dollar invested bringing in an average return of $44.”