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Why Use IT News and Events’ Managed, Enterprise IT Newsletter Service?

Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.

It’s a build or buy choice and I can make that an easy ‘buy’ choice!

I can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, I provide additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.

Here’s the web version:
https://itnews.it-news-and-events.info

Those approximately 22 articles were the most clicked-on articles from the previous week’s newsletter that was sent to 50k+ subscribers of “IT News and Events“, which has been in production since 2011.

How to get started? Make a spreadsheet with up to 500 of your professional IT contacts who would find that newsletter useful.

Upload that spreadsheet into the service and use the system to send a welcome message (opt-in or opt-out) to your new subscribers.

Each week your subscribers will receive a tailored email from your email address with just the topics selected by that subscribers.

The newsletter will have a banner with your name, contact info, picture and logo.

There is great value in being the provider of useful information to your key contacts!

You can sign up as my subscriber and experience the newsletter as would one of your contacts. See this blog post.

Be My Guest at ITPalooza, Thursday Dec. 5th, Ft. Lauderdale Convention Center

I hope you know that the 8th Annual ITPalooza is this week:
https://itpalooza.org

As you are senior IT professional, I’d like to invite you to attend as my guest.

Here’s why:

TechLauderdale is a non-profit group tasked with promoting the growth and awareness of the thiving technology ecosystem of South Florida.

  • We don’t buy or sell products or services
  • We don’t hire IT professionals or find jobs for them.
  • We don’t provide capital for startups or help firms find funding.

We are a catalyst – we being members of the community together at events like ITPalooza and vBeers where

  • Solution providers and people in need of those solutions can connect
  • Hiring manager or recruiters can find candidates for their open positions
  • investors and those seeking investments can connect

ITPalooza serves the community best when we bring the right poeople togther. To that end, the volunteers who run ITPalooza have:

  • Organized a great location/facility in the Convention Center
  • Enagaged moderators and speakers for 30 great panels/presentations
  • Signed up 100+ sponsors/exhibitors

Our commitment to the sponsors, exhibitors, moderators and speakers is that senior members of the South Florida technology community will be there in large numbers, so that’s why we need you and your staff to attend!

Here’s my ask:

  • Attend if you can
  • Encouarge your IT staff to attend
  • Participate in the ‘Treasure Hunt’ by stopping at 5 or more tables/booths
  • Visit the TechLauderdale booth and learn about volunteering, membership (individual/corporate) and event sponsorships
  • Bring a Toy for the Toys for Tots charity (we are proud to be one of the largest toy contributors to this first class charity)
  • Attend one or more of the many sessions

Use this URL to register for a free ticket for yourself and your senior IT staff

https://itpalooza-2019.eventbrite.com?discount=FriendsnFamily19

Please do not share that link with anyone else.

Please share this URL your IT staff, friends and colleagues. It is for a discounted ticket ($49 rather that $89)

https://itpalooza-2019.eventbrite.com?discount=ITP19-VBEERS

I believe that this year’s ITPalooza will be awesome and you can expect to see a lot of activity from TechLauderdale in 2020 under the leadership of our new CEO, Cecil Kidd.

John J. McLaughlin
(954) 324 7867
Vice President, TechLauderdale Powered by the SFTA
Editor/Publisher, IT News and Events, LLC.
Enterprise Architect, Nexenta by DDN
https://www.linkedin.com/in/johnjmclaughlin
1981 NW 38th Terrace, Coconut Creek, FL 33066
john.mclaughlin@it-news-and-events.info

IT Newsletters As A Service: Three Editions

We produce IT Newsletter for individual sales professionals (Reps), sales employees of certain major IT vendors and for teams of IT sales professionals.

Here is a table with a summary of the three editions:

No alt text provided for this image

Details Articles for The Editions

Overview

John J. McLaughlin, IT News And Events Editor-In-Chief, has been producing IT newsletters for 21+ years. We curate news stories from many IT publications, selection 60 to 80 based on our experience and a set of rules (e.g. no politics) and share those articles with 30+ subscribers. We track which are the most clicked on and pick the to 20-25 to become articles in the core IT News Sections which are the basis of our IT newsletter service.

Core IT News Sections 

The newsletter is built from core sections. Not every section has news articles every week.

Each specific edition includes a list of sections:

AI, Backup, BI, Big Data, Bitcoin, Blockchain, BYOD, Careers, Cloud, Compliance, CRM, CxO, Database, Developer, DevOps, DR, Email, Encryption, ERP, FOSS, HPC, HR, Humor, IoT, Java, Linux, Mobile, Networks, Operations, PM, Risk, Security, Server, Social Media, Storage, Tape, Technology, Virtualization, Wireless

Vendor Sections

A vendor section is made from articles based on the vendor’s press releases and blog posts.

The vendor specific editions will have the appropriate vendor section(s). Through acquisitions, some will have more than one. E.g. the Dell Vendor Edition will have news sections for Dell, VMware, EMC, RSA etc.

Team editions can have their choice of vendor sections. E.g. a reseller team may sell IBM, Citrix and Microsoft products so they could include all three along with their choice of core sections

Current list of Vendor Sections

AWS, Cisco, Citrix, Datacore, Dell-EMC, Dell, Fortinet, HPE, HP, IBM, Lenovo, Microsoft, Nexenta, Nutanix, Oracle, Red-Hat, RSA, SuperMicro, TEKsystems, Tintri, Veeam, VMware

Subscriber Experience

Subscribers will receive a weekly email from the email address of the sales rep who “owns” them. That will be the:

  • Sales rep who added them
  • Sales rep whose custom URL they used to subscribe/opt-in
  • Sales rep who owns team edition whose opt-in form they used (Team Edition)
  • Sales rep who they were transferred to by team member who owns the team edition

Each subscriber has a profile which they can modify. A link to manage that profile is included in every newsletter sent to them. That link will log them in to their profile automatically, therefore they should not share their newsletter. Similarly, a link to unsubscribe is also included in every newsletter.

Subscribers can opt-out of specific sections in their profile or by clicking on the “turn this section off” or “disable” links in the sections they don’t want.

The subscriber’s profile is used to deliver a tailored newsletter and web site experience. If a subscriber disables or opt-out of a specific section, then they will not see it.

Enterprise Team Edition – $165 + $20 per rep

  • $165 plus $20/month per rep, up to 2500 subscribers (active or inactive)
  • team features – Team news section, transfer subscribers, submit articles to Team news section
  • team or company website – <team>.it-news-and-events.info
  • DNS can be used to make site appear under team’s own domain. E.g. https://itnews.<team web site>
  • Option to add sections (e.g. vendor sections)
  • Option to remove specific sections (e.g.. “IT CRM”)
  • Newsletter and website banner includes rep’s picture, contact info and vendor logo
  • Web for for new subscribers to opt-on in and they will be assigned to team lead
  • Team members can transfer their subscribers to a different team member
  • weekly newsletter, sent automatically, from each rep’s email address to that rep’s contacts
  • Newsletter template may be customized

Enterprise Vendor Rep Edition – $90/month 

  • Standard section plus a Vendor News section (e.g. Cisco, IBM, Red Hat, Citrix, Lenovo, Dell)
  • one rep
  • Web version will be <vendor>.it-news-and-events.info
  • up to 250 contacts – more can be purchased
  • Banner includes rep’s picture, contact info and vendor logo
  • Each rep will have a unique subscription URL so that new subscribers are assigned to them. i.e. new subscribers can self-register
  • weekly newsletter will sent automatically from rep’s email address to rep’s contacts
  • Can be upgraded to Enterprise Team Edition

Personal Rep Edition $30/month

  • one rep
  • Account under <first.last>.it-news-and-events.info
  • up to 250 contacts – more can be purchased
  • Standard sections only
  • Banner includes rep’s picture, contact info and the rep’s choice of logo
  • Each rep will have a unique subscription URL so that new subscribers are assigned to them. i.e. new subscribers can self-register
  • weekly newsletter, sent automatically from rep’s email address to rep’s contacts
  • Can be upgraded to Vendor Rep or Enterprise Team Edition

Business Card Scan, LinkedIn Verify and Import for Newsletter Opt-in

  • $1.50 per card imported – minimum batch size is 30
  • Cards may be scanned and sent by email as PDF pages
  • Cards can be sent via the main (USPS, UPS, FedEx etc.) to be scanned and imported
  • Spreadsheet will be used for import also sent to rep

Personal Rep Edition – $30/month for Weekly IT Newsletter

IT Sales Professionals (“Reps”) generally understand the value of keeping their name and information in front of their customers, prospects and partners on a regular basis. Email newsletters are a great way to do that but there are challenges:

  1. Finding content that will be of value to your contacts
  2. Formatting that content each week in a tool like MailChimp or ConstantContact
  3. Managing subscribers
  4. Following these steps every week

Rather than doing all that work, we suggest that Reps use our IT Newsletter As A Service.

Buy vs. Build.

IT News and Events produces a weekly email newsletter for enterprise IT professionals. We curate about 80 items each week from a wide variety of professional IT publications (such as CIO, CSO Online, HelpNet Security, The Enterprisers Project, insideBIGDATA, SearchSecurity,…). We include those articles in a newsletter which is sent to our 30k+ subscribers.

We track which articles are clicked on and we pick the 20 to 25 most clicked on articles (“crowd selected”) to become the basis of our IT Newsletter as A Service.

The selected articles are placed into named sections. The newsletter is built from those core sections. Not every section has articles every week. Here is the current list of sections:

AI, Backup, BI, Big Data, Bitcoin, Blockchain, BYOD, Careers, Cloud, Compliance, CRM, CxO, Database, Developer, DevOps, DR, Email, Encryption, ERP, FOSS, HPC, HR, Humor, IoT, Java, Linux, Mobile, Networks, Operations, PM, Risk, Security, Server, Social Media, Storage, Tape, Technology, Virtualization, Wireless

Subscribers will receive a weekly email from the email address of the sales rep who has them as a subscriber.

People can become subscribers of an individual Rep:

  1. because the Rep added them through our web tool or
  2. by filling in a registration form provided to them by the Rep

Each subscriber has a profile which they can modify. A link to manage that profile is included in every newsletter sent to them. That link will log them in to their profile automatically, therefore they should not share their newsletter. Similarly, a link to unsubscribe is also included in every newsletter.

Subscribers can opt-out of specific sections in their profile or by clicking on the “turn this section off” or “disable” links in the sections they don’t want.

The subscriber’s profile is used to deliver a tailored newsletter and web site experience. If a subscriber disables or opt-out of a specific section, then they will not see it.

The Personal Rep Edition includes:

  • delivery of weekly Enterprise IT Newsletter to Rep’s contacts
  • web tool for managing contacts
  • a unique URL with
    • web version of articles with links to source material
    • registration form
    • archives
    • profile management
  • per Rep banner with picture, logo and contact information for newsletter and website
  • up to 250 subscribers included (add $25 for 2500 more)
  • optional service to upload a spreadsheet of subscribers
  • optional service to scan business cards into a spreadsheet that can be uploaded
  • no contract – month-to-month service
  • $30 per month

Purchase

Sign up buy this service for $30 per month here

How to Write a Newsletter Your Clients Will Love Reading

Here’s an article by Esther Cohen, posted to Business 2 Business:

https://www.business2community.com/email-marketing/how-to-write-a-newsletter-your-clients-will-love-reading-02226701

A couple of notes as it relates to our “IT Newsletter As A Service.”

“The people you send newsletters to can be divided into two categories: a) existing clients, and b) prospective clients…

Based on these goals, there are four types of emails you can send clients:…

  • The news digest email: This newsletter consists of news stories and “best of” reads. Your goal is to show readers what inspires you (and by proxy, how it impacts your work) and to keep them abreast of industry developments…”

That’s what we produce for our customers.

vBeersPlus Table Sponsorship

You can sponsor a table at a vBeersPlus event. That will entitle you to

  • A Table
  • Mention in the event’s marketing/Announcements
  • 2-3 minute talk to the audience
  • For recruiters, your open positions will be listed in a shared google doc that will be promoted

The current fee for a table sponsorship is $300

Use this link to purchase a table sponsorship. *

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Sponsored Section + Newsletter Service + Reseller Newsletter Service

IT News and Events (ITNE) offers services for a vendor that will:

  1. Put news and information about the vendor in front of a large number of qualified people (Sponsored Section)
  2. Provide the vendor, their sales teams and their resellers with an optional tool that they can use to educate and inform their contacts (Newsletter Service)

Sponsored Section

ITNE has been publishing a weekly Enterprise IT newsletter for 20+ years. Our main publication has 50k+ subscribers and has been focused on Enterprise IT since 2011.

That newsletter is composed of sections like CxO, Security, Networks, Big Data, Servers, Storage, Compliance, Backup. Each subscriber can disable section that they are not interested in. About 80 articles each week.

Each week, we track which articles are clicked on and we make a second newsletter with just the most popular, “crowd selected” articles. That newsletter (“ITNews”) has 20-25 articles each week, also in named sections that subscribers can enable/disable.

We can add a section called “XX News” (where XX is a company or product name) and include it in the newsletter of all 50k+ subscribers.

We can populate that section each week with content from your website – press releases, blogs etc. That section will also have it’s own URL.

Here are some examples – the URLs for  “Citrix News” and “Red Hat News”

We charge $100/week for that service.

Newsletter Service

INE can create a custom newsletter from your named section and plus the “ITNews” sections. That’s what you see for the Citrix example.

A salesperson can be given an account from which they can add their contacts who will receive a weekly newsletter, automatically, from that sales person’s email address, with a masthead for that sales person (picture, logo, contact info.)

Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However, they know how hard it is to produce a quality newsletter that their contacts will value.

Each newsletter account costs $20 per month if you also have a sponsored section.

Reseller Newsletter Service

ITNE can also create a custom newsletter for your resellers. They will have a different publication url. They can choose which sections they make available to their customers.

We charge $200/month per reseller for that service. You can choose to provide that service to certain of your preferred partners at your cost or they can deal with ITNE directly.