Blog

Getting Started

Here’s what you need to get started:

  • Your headshot picture (could be a link to your LinkedIn Profile picture)
  • Company logo
  • Name and email to be displayed in email (as sender) and in in newsletter banner
  • Title
  • Phone number that your contacts can call to reach you
  • Your company name

Here’s how my information shows up in the email newsletter banner:

And the same information on the web site:

I believe that by having your name in front of your contacts every week, automatically:

  • you will keep your professional contact list current
  • you will have an additional value to any future employer (we can add your new employer’s logo to the masthead)
  • you will be visible in the marketplace, you will be perceived as a trusted advisor and your ‘brand’ will improve
  • potential employers will notice your activities

You will see that the content in the newsletter is

  • for enterprise IT professionals
  • is quite broad
    • sections include: CxO, Servers, Storage, Networking, Security, Cloud, Risk, Technology, Backup, Bitcoin, DevOps, PM, AI, BI, ERP, CRM, HR, Humor, Operations, IoT, etc.
  • can be filtered by each subscriber (e.g. people not interested in IoT or AI can disable those sections and get a shorter newsletter)

Once you are set up with an account, you will be able to add your contacts:

  1. one at a time through our web based SAT tool
  2. a group at a time by uploading a spreadsheet
  3. by giving your contacts a unique URL to a subscription form

Here is a sample spreadsheet CSV. First row has the names of fields, second row has record for John Smith of Acme where he is an IT Manager:

company,first,last,title,phone,email,comment
Acme,John,Smith,IT Manager,954 324 7867,john.smith@acme.com,This will not be seen by the subscriber. Could be a customer id

If you are like most IT sales professionals you will have:

  • LinkedIn contacts
    • you can download a spreadsheet from LinkedIn that has some information, but not the email, for each of your contacts
      • in a spreadsheet tool, you can delete the rows for those LinkedIn contacts that don’t make sense to add as newsletter subscribers
      • for the ones you want to add, you will have to look them up in LinkedIn to get their email address
    • note that the trend in LinkedIn for the last few years is for people to use personal email addresses rather than business
  • contacts (in your email client, CRM system or other tools) which can be exported into a spreadsheet
  • stacks of business cards
    • every sales rep I know has boxes of card from customers, partners, prospects etc.
    • sort through the one that make sense to add to your list
    • there are scanning/ocr products that will scan business cards into a spreadsheet

Go through those, removed unneeded columns, and determinate the people you want as key contacts and add them as your subscribers!

This effort will not only improve your visibility in the market, but it will set you up well for whatever new position you take!

Quick Pricing Summary

Here’s a quick summary of what the Managed Enterprise IT Newsletter As A Service costs.

  • For one sales rep, with up to 500 contacts, about $33/week
  • For five sales reps, with team features, a custom website, and up to 1000 contacts per rep, about $13/week per rep ($285/month)

Let’s break that down. These are the main components:

  • Content for main newsletter (52 weekly issues)
    • ~80-100 articles/week
    • selected from 150+ mainstream IT publications (e.g. CIO, eWeek, Computerworld, Network World, CSO, ComputerWeekly, Dark Reading,How-To Geek, Information Management, ZDNet, CNET, ITProPortal, etc.)
    • No vendor or product articles. Nothing controversial or political
    • Each subscriber can choose which sections are included in their copy of the newsletter which will be send by the “sender account”
  • Content for Enterprise Newsletter As A Service
    • The most clicked on ~20-25 articles from main newsletter
    • Slightly expanded
    • “crowd-selected”
  • Sender account
    • name + contact info, picture, logo as newsletter as website banner
    • web-based account to manage sender’s own subscribers
    • per-sender subscription request form
  • Website and team edition
    • sender can move contacts to other team members
    • unique URL for website
    • add DNS record to make website appear under sender’s domain
    • newsletter and website layout tailoring
    • ability to add content to team edition
      • that content will be included in newsletters sent to each team members’ subscribers

Details

Number of Reps:12345
Website
Shared SharedCustomCustomCustom
Content$100$100$100$100$100
1 sender$20
2 senders $40
3 senders $60
4 senders $80
5 senders $100
up to 500
subs
$20
up to 2500 subs $45
up to 5000 subs $65$65$65
Add website
with team features
$20$20$20
Monthly$140$185$245$265$285
Weekly$32.31$42.69$56.54$61.15$65.77
Weekly per rep$32.31$21.35$18.85$15.29$13.15
avg. subs per rep5001250166712501000

Email Marketing: Steps To Building An Effective Campaign

Brooke Bayer writes in Business 2 Community, “Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing relationship and providing valuable information. Email marketing also allows you to target a specific audience, which is known as segmentation, based on your customer personas. The audience segments allow you to send the right content, at the right time, to the right people.

Why You Should Use Email Marketing (HubSpot, 2018):

  • Build Relationships – email marketing is a great way to build connections while delivering personalized content
  • Brand Awareness – When people receive an email from you, you will be top of mind and will be the first call they make when they are ready to move forward
  • Content promotion – people spend hours in their emails on a daily basis, which makes this a great outlet to share your most recent blogs, webinars, podcasts, etc.
  • Lead Generation – offering valuable content on your website will entice prospects to provide their information in exchange for the value add
  • Product Marketing – email marketing is a great way (and easy way) to promote your products and services right to your prospects
  • Lead nurturing – emails allow you the opportunity to nurture your contacts through the customer journey as you provide them with the right content, at the right time

However, a solid email marketing plan is not just segmenting lists and sending out a monthly newsletter – there is more to it than just that…”

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Susan Friesen writes in “Business 2 Business“, “‘I don’t want to annoy people,’

That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.

Are you guilty of thinking this way too? Well stop it!

When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, ‘yes, I want to hear more from you!’…”

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Bolstering Your Ecommerce with Email Marketing

Salesforce writes, “Want to boost your e-commerce sales, but don’t know where to put your marketing budget for your next campaign? Consider this: 64% of companies consider email marketing the most effective marketing channel. Even with numerous new marketing channels — such as social media, direct messaging, mobile app marketing, and so on — email marketing still provides a remarkably effective solution. Additionally, the relative low cost of implementation associated with email marketing makes for an astoundingly high return on investment; the average return for email marketing is $38 for every dollar invested, or an ROI of 3800%.

Historically, email marketing has been very effective. If current trends are any indication, it will likely become even more effective as technology continues to improve. Email open rates, engagement, sales, number of emails sent, and traffic generated from emailing are all on the increase…”

Ecommerce Email Marketing Best Practices

Read On…

Email Marketing Statistics – Still An Effective Marketing Strategy

Jomer Gregorio writes in an article for “Business 2 Community, “The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital marketing experts believe is still very effective today – email marketing.

Despite the rise of social media platforms and chat messaging solutions tailored for business such as LinkedIn and WhatsApp for Business, many marketing professionals still regard email as one of the most powerful communication channels out there….”


Read more at https://www.business2community.com/infographics/email-marketing-statistics-that-prove-its-still-an-effective-marketing-strategy-infographic-02151284

Experience The Enterprise IT Newsletter

I produce two Enterprise IT Newsletters. The first, “IT News and Events“, has a wide ranging collection of articles – about 100 each week – that are placed into 40+ sections. The articles are curated from 155+ sources.

You can register, for free, and have the same experience as all the tens of thousands of other subscribers:

  • start of week email with just the sections enabled in your profile that have articles
  • end of week email with list of most clicked on articles, sorted by popularity
  • website where you can update your profile, view the current issue, see what’s most popular

The website for that newsletter is https://it.it-news-and-events.info

Here’s how the start of week email looks for my subscribers:

it-news-and-events-sample-email

Here’s how the website looks for my subscribers:

it-news-and-events-sample-screen

The registration link is at the top of the page. It requires an opt-in.

sign-upThe publishing system keeps track of which articles are clicked on the most and I produce a second newsletter, “IT News“, created from the 20 to 24 most popular articles. That newsletter is the basis of my “Enterprise IT Newsletter as A Service.”

You can register, for free, and experience that newsletter like the customers of the sales teams who use my managed newsletter service:

  • start of week email with just the sections enabled in your profile
  • website where you can update your profile, view the current issue, see what’s most popular

Here’s how the start of week email looks for my subscribers:

itnews-sample-email

The website for that newsletter is https://itnews.it-news-and-events.info

The registration link is at the top of the page. It requires an opt-in.

itnews-sample-screen

The “Enterprise IT Newsletter As A Service” offering includes:

  • an account with which you can add/delete/modify/import/export your own subscribers
  • automatic, weekly delivery of a custom newsletter to each of your subscribers
  • your picture, logo and contact information will be included at the top of each email and in the website
  • a unique, private URL for a registration form that your can give to potential subscribers. People who subscribe with that link become your your subscribers and will receive the weekly email with the custom newsletter from your address