Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.
It’s a build or buy choice and I can make that an easy ‘buy’ choice!
I can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, I provide additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.
Those approximately 22 articles were the most clicked-on articles from the previous week’s newsletter that was sent to 50k+ subscribers of “IT News and Events“, which has been in production since 2011.
How to get started? Make a spreadsheet with up to 500 of your professional IT contacts who would find that newsletter useful.
Upload that spreadsheet into the service and use the system to send a welcome message (opt-in or opt-out) to your new subscribers.
Each week your subscribers will receive a tailored email from your email address with just the topics selected by that subscribers.
The newsletter will have a banner with your name, contact info, picture and logo.
There is great value in being the provider of useful information to your key contacts!
You can sign up as my subscriber and experience the newsletter as would one of your contacts. See this blog post.
Brooke Bayer writes in Business 2 Community, “Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing relationship and providing valuable information. Email marketing also allows you to target a specific audience, which is known as segmentation, based on your customer personas. The audience segments allow you to send the right content, at the right time, to the right people.
Why You Should Use Email Marketing (HubSpot, 2018):
Build Relationships – email marketing is a great way to build connections while delivering personalized content
Brand Awareness – When people receive an email from you, you will be top of mind and will be the first call they make when they are ready to move forward
Content promotion – people spend hours in their emails on a daily basis, which makes this a great outlet to share your most recent blogs, webinars, podcasts, etc.
Lead Generation – offering valuable content on your website will entice prospects to provide their information in exchange for the value add
Product Marketing – email marketing is a great way (and easy way) to promote your products and services right to your prospects
Lead nurturing – emails allow you the opportunity to nurture your contacts through the customer journey as you provide them with the right content, at the right time
However, a solid email marketing plan is not just segmenting lists and sending out a monthly newsletter – there is more to it than just that…”
Historically, email marketing has been very effective. If current trends are any indication, it will likely become even more effective as technology continues to improve. Email open rates, engagement, sales, number of emails sent, and traffic generated from emailing are all on the increase…”
Jomer Gregorio writes in an article for “Business 2 Community, “The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital marketing experts believe is still very effective today – email marketing.
Despite the rise of social media platforms and chat messaging solutions tailored for business such as LinkedIn and WhatsApp for Business, many marketing professionals still regard email as one of the most powerful communication channels out there….”