IT Professionals need to keep up-to-date with many aspects of the Information Technology field. There are so many news sources and they vary so much in value from insightful to self-serving fluff pieces. IT professionals are expected to do more with less so they have a limited amount of time to devote to this task.
Potential users of our managed IT Newsletter service want to be in front of their IT Professional contacts but want to be relevant so that those contacts don’t ignore or forget them. Examples include: sales professionals (hardware, software, services), event promoters, recruiters, professional associations, publishers.
Our managed service is appealing because, once it is configured and running, our customers don’t have to do anything to keep it running and our article selection process keeps the content relevant and of interest to their IT Professional contacts.
“IT News and Events”, https://it.it-news-and-events.info, (“IT”) is a general IT newsletter with ~80 articles each week curated from hundreds of IT publications. We avoid articles that are fluff pieces, or are vendor or product specific. We look for articles that provide insight or value. This publication has a worldwide audience of 40,000+ senior IT professionals.
This publication, (“ITNews”), is made from the top 20 or so most clicked on articles from the main newsletter. It is the basis of the managed IT Newsletter as a Service offering.
Here are a couple of vendor-specific editions. They are made from vendor news sections plus the top 20 or so most clicked on articles from the main newsletter.
The vendor news sections are clearly labelled as such. They are usually made from press releases or blogs from that vendor.
Each “Newsletter” is a custom publication that is made from a set of sections. The publication owner chooses which sections are included in their publication and in what order they should appear. The publication may also have a section that is unique to that publication. That allows a publication owner to submit content that will only appear in their publication.
A custom publication may also have a unique URL and, through the use of DNS, may be made to appear as a sub-domain of the customer. E.g. Doc Solutions’ newsletter appears under doc-solutions.info and under our domain:
Each publication can have one or more sender (typically sales and marketing personnel ) and they each have their own subscribers.
Subscribers can be added one-at-a-time or imported from a spreadsheet with a web-based tool that we provide for managing subscriptions. Each publication has it’s own subscription form so that new subscribers can add themselves. Once new subscribers opt-in, they will receive the newsletter from the publication owner who has the option of transferring subscribers to different sender of the same publication. A marketing person may own the publication and they may transfer new subscribers to different sales people based on their coverage model.
Each sender also has a unique subscription form which they can use to add new contacts or give to their contacts to self register.
We also offer a value-add service where a sender can mail us physical business cards which we will scan, verify, add under the sender’s account and send a message asking the new contact to opt in. We return the cards and email a spreadsheet of the new contacts to the owner of the cards.
Each subscriber has a profile and can choose which sections are included in their copy of the newsletter. The subscriber’s profile customizes the newsletter and website.
The sender’s picture, logo and contact information are included in the banner at the top of the newsletter and each page of the newsletter site.
Of course, subscribers can also opt-out at any time
IT Newsletters As A Service and Managed IT Newsletter Service