Susan Friesen writes in “Business 2 Business“, “‘I don’t want to annoy people,’
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.
Are you guilty of thinking this way too? Well stop it!
When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, ‘yes, I want to hear more from you!’…”