Salesforce writes, “Want to boost your e-commerce sales, but don’t know where to put your marketing budget for your next campaign? Consider this: 64% of companies consider email marketing the most effective marketing channel. Even with numerous new marketing channels — such as social media, direct messaging, mobile app marketing, and so on — email marketing still provides a remarkably effective solution. Additionally, the relative low cost of implementation associated with email marketing makes for an astoundingly high return on investment; the average return for email marketing is $38 for every dollar invested, or an ROI of 3800%.
Historically, email marketing has been very effective. If current trends are any indication, it will likely become even more effective as technology continues to improve. Email open rates, engagement, sales, number of emails sent, and traffic generated from emailing are all on the increase…”