How to Write a Newsletter Your Clients Will Love Reading

Here’s an article by Esther Cohen, posted to Business 2 Business:

A couple of notes as it relates to our “IT Newsletter As A Service.”

“The people you send newsletters to can be divided into two categories: a) existing clients, and b) prospective clients…

Based on these goals, there are four types of emails you can send clients:…

  • The news digest email: This newsletter consists of news stories and “best of” reads. Your goal is to show readers what inspires you (and by proxy, how it impacts your work) and to keep them abreast of industry developments…”

That’s what we produce for our customers.

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