Email Marketing Statistics – Still An Effective Marketing Strategy

Jomer Gregorio writes in an article for “Business 2 Community, “The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital marketing experts believe is still very effective today – email marketing.

Despite the rise of social media platforms and chat messaging solutions tailored for business such as LinkedIn and WhatsApp for Business, many marketing professionals still regard email as one of the most powerful communication channels out there….”


Read more at https://www.business2community.com/infographics/email-marketing-statistics-that-prove-its-still-an-effective-marketing-strategy-infographic-02151284

Experience The Enterprise IT Newsletter

I produce two Enterprise IT Newsletters. The first, “IT News and Events“, has a wide ranging collection of articles – about 100 each week – that are placed into 40+ sections. The articles are curated from 155+ sources.

You can register, for free, and have the same experience as all the tens of thousands of other subscribers:

  • start of week email with just the sections enabled in your profile that have articles
  • end of week email with list of most clicked on articles, sorted by popularity
  • website where you can update your profile, view the current issue, see what’s most popular

The website for that newsletter is https://it.it-news-and-events.info

Here’s how the start of week email looks for my subscribers:

it-news-and-events-sample-email

Here’s how the website looks for my subscribers:

it-news-and-events-sample-screen

The registration link is at the top of the page. It requires an opt-in.

sign-upThe publishing system keeps track of which articles are clicked on the most and I produce a second newsletter, “IT News“, created from the 20 to 24 most popular articles. That newsletter is the basis of my “Enterprise IT Newsletter as A Service.”

You can register, for free, and experience that newsletter like the customers of the sales teams who use my managed newsletter service:

  • start of week email with just the sections enabled in your profile
  • website where you can update your profile, view the current issue, see what’s most popular

Here’s how the start of week email looks for my subscribers:

itnews-sample-email

The website for that newsletter is https://itnews.it-news-and-events.info

The registration link is at the top of the page. It requires an opt-in.

itnews-sample-screen

The “Enterprise IT Newsletter As A Service” offering includes:

  • an account with which you can add/delete/modify/import/export your own subscribers
  • automatic, weekly delivery of a custom newsletter to each of your subscribers
  • your picture, logo and contact information will be included at the top of each email and in the website
  • a unique, private URL for a registration form that your can give to potential subscribers. People who subscribe with that link become your your subscribers and will receive the weekly email with the custom newsletter from your address

Managed Vendor News Sections

A vendor can engage with IT News and Events to have their own News section in the newsletters we produce. Together, we can choose which subscribers will have the Vendor’s News section enabled by default. Remember that subscribers have control over which section are included in their newsletter, so I generally enable new sections so that people can see the new content then choose to disable unwanted sections.

When we produce a news section for a Vendor, we also produce a custom newsletter for that vendor with their news section at the top. Here’s a Cisco newsletter with the Cisco News section plus the ~24 most popular articles from the previous week:

https://cisco.it-news-and-events.info

Here’s a Red Hat newsletter with the Red Hat News section first followed by ~30 sections with ~80 articles from the weekly Enterprise IT Newsletter https://it.it-news-and-events.info

https://redhat.it-news-and-events.info

Note there are no other vendor sections, so it is a suitable newsletter for employees of that vendor to use as “their” newsletter.

A vendor can submit URLs with content they would like included in their news section or they can leverage our Managed Vendor News Section Service.

Managed Vendor News Section Service

When a Vendor signs up for this service, we decide on suitable sources for articles for the Vendor’s News section. Typically, that will include the Vendor’s press releases and blog postings (i.e. existing, published information). Every week try to select articles for the Vendor’s news section using those sources. No interactions are required with the Vendor – their News just shows up in their News section.

We can produce a custom Enterprise IT Newsletter service for a technology resellers and include just Vendor News sections of the Vendors with whom they have a relationship plus their choice of our news sections.

7 Email Marketing Trends for 2019

Rohit Prasanna Munipally writes in Business 2 Community, “If you’re a marketer today, you know that everything digital is in a constant state of flux – always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to the ways we communicate information to our target audiences, our plan evolves.

One such communications platform that has been growing in popularity over the decades is email. Approximately 2.8 billion people worldwide use email as a digital communications tool…

Email marketing typically has an ROI potential of 4400 percent, with each dollar invested bringing in an average return of $44.”

Why Email Newsletters Need to Be Part of Your Digital Marketing Strategy

Kalyn New writes in “Business 2 Community,” that “Successful digital marketing requires a solid strategy. But with the flurry of new digital tools and platforms landing in marketers’ hands every day, it’s easy to overlook one of the original digital communication channels: email.

There are over four billion active email accounts around the world at this very moment— and that number is projected to grow to almost 5.6 billion by the end of the decade. That’s a huge opportunity to find new customers, create awareness around your brand, and engage.

In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter. It’s also the channel generating the highest ROI for marketers—for every $1 spent, email marketing generates $44 in ROI.

That’s some serious bang for the buck…”

Why an Email List is Not Optional for Your Business

At “Business 2 Community” Eric Rosenberg writes “Why an Email List is Not Optional for Your Business”, that “Your business needs an email list.

If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.”

I’ve heard it again and again. It doesn’t matter if you are a blogger, podcaster, product seller, service business, or even a restaurant. Your email list is critical for long-term success. Let’s dive in and look at why an email list is not optional for your online or offline business…”

  • You own your email list
  • You can reach your customers directly
  • You don’t have to pay a 3rd party to share a message
  • Customers respond well to email
  • Use your email list to build strong customer relationships

Can My Firm Have a News Section Like Red Hat’s?

Many firms want to promote their product or service in the IT market and I have been asked if they can leverage my publications.

Background

I have been publishing weekly IT newsletters for 20+ years. My initial audiences were Sun resellers and customers.

After Oracle bought Sun, I pivoted and now publish for a general IT audience.

Over those years, I have grown the subscriber base of my newsletters to over 40k people worldwide. Many of those people have been subscribers for many years and their careers have advanced. I can think of one Solaris SysAdmin who eventually became the CIO of his organization.

Mine is a very attractive audience of senior IT professionals and I am now exploring ways to generate revenue without loosing them. My publications have always avoided advertising. I have instead developed a model of tracking the behavior of the crowd to select the most popular articles. I offer a managed IT newsletter service with those most popular articles.

My publishing technology has some very nice features. In particular, each subscriber is able to control which sections are included in their newsletter. So a reader who is not interested in IoT can disable the IoT section.

That allows me to roll out new sections, enabled by default, and the audience can disable the ones they don’t want. This year I have launched new sections including: Blockchain, ERP, CRM, BI, Compliance.

The new product I am working on is a form of what’s called Native Advertising. I can create a section for a vendor and place articles in that section from that vendor. I do this already for Red Hat. Whenever they issue a press release, I process that into an article in the Red Hat News section. Those articles look and feel like the rest of the publication and each reader can stop unwanted sections from appearing in future newsletters sent to them.

You can see the Red Hat News section on this web site: https://redhat.it-news-and-events.info

You will see how the  Red Hat News is a first class sections and the articles look like the articles in the rest of the publication.

I now want to offer sponsored news sections to other companies.

A side effect of having a sponsored news section for your firm going out to my global audience, is that I can also spin up a custom publication for you (like the Red Hat one above). You can add your contacts and they will get a weekly newsletter with your news section plus the crowd selected articles.

For those organization who sell their product or service through resellers (or channel partners), I can produce a customer newsletter for each reseller with the organization’s News section.

If you are interested in this new service, please let me know.

johnj@itnewsandevents.com