A vendor can engage with IT News and Events to have their own News section in the newsletters we produce. Together, we can choose which subscribers will have the Vendor’s News section enabled by default. Remember that subscribers have control over which section are included in their newsletter, so I generally enable new sections so that people can see the new content then choose to disable unwanted sections.
When we produce a news section for a Vendor, we also produce a custom newsletter for that vendor with their news section at the top. Here’s a Cisco newsletter with the Cisco News section plus the ~24 most popular articles from the previous week:
Here’s a Red Hat newsletter with the Red Hat News section first followed by ~30 sections with ~80 articles from the weekly Enterprise IT Newsletter https://it.it-news-and-events.info
Note there are no other vendor sections, so it is a suitable newsletter for employees of that vendor to use as “their” newsletter.
A vendor can submit URLs with content they would like included in their news section or they can leverage our Managed Vendor News Section Service.
Managed Vendor News Section Service
When a Vendor signs up for this service, we decide on suitable sources for articles for the Vendor’s News section. Typically, that will include the Vendor’s press releases and blog postings (i.e. existing, published information). Every week try to select articles for the Vendor’s news section using those sources. No interactions are required with the Vendor – their News just shows up in their News section.
We can produce a custom Enterprise IT Newsletter service for a technology resellers and include just Vendor News sections of the Vendors with whom they have a relationship plus their choice of our news sections.