Kalyn New writes in “Business 2 Community,” that “Successful digital marketing requires a solid strategy. But with the flurry of new digital tools and platforms landing in marketers’ hands every day, it’s easy to overlook one of the original digital communication channels: email.
There are over four billion active email accounts around the world at this very moment— and that number is projected to grow to almost 5.6 billion by the end of the decade. That’s a huge opportunity to find new customers, create awareness around your brand, and engage.
In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter. It’s also the channel generating the highest ROI for marketers—for every $1 spent, email marketing generates $44 in ROI.
That’s some serious bang for the buck…”