At “Business 2 Community” Eric Rosenberg writes “Why an Email List is Not Optional for Your Business”, that “Your business needs an email list.
If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.”
I’ve heard it again and again. It doesn’t matter if you are a blogger, podcaster, product seller, service business, or even a restaurant. Your email list is critical for long-term success. Let’s dive in and look at why an email list is not optional for your online or offline business…”
- You own your email list
- You can reach your customers directly
- You don’t have to pay a 3rd party to share a message
- Customers respond well to email
- Use your email list to build strong customer relationships