The New Rules of Email Marketing

Notes from Campaign Monitor.


Email is the channel generating the highest ROI for marketers.

For every $1 spent, email marketing generates $38 in ROI.






Today’s consumers are bombarded with information, and marketers are constantly looking for ways to cut through the noise and reach audiences. Relevancy is the marketer’s secret weapon, and the fastest path to revenue. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.


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