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IT News and Events (ITNE) offers services for a vendor that will:
ITNE has been publishing a weekly Enterprise IT newsletter for 20+ years. Our main publication has 50k+ subscribers and has been focused on Enterprise IT since 2011.
That newsletter is composed of sections like CxO, Security, Networks, Big Data, Servers, Storage, Compliance, Backup. Each subscriber can disable section that they are not interested in. About 80 articles each week.
Each week, we track which articles are clicked on and we make a second newsletter with just the most popular, “crowd selected” articles. That newsletter (“ITNews”) has 20-25 articles each week, also in named sections that subscribers can enable/disable.
We can add a section called “XX News” (where XX is a company or product name) and include it in the newsletter of all 50k+ subscribers.
We can populate that section each week with content from your website – press releases, blogs etc. That section will also have it’s own URL.
Here are some examples – the URLs for “Citrix News” and “Red Hat News”
We charge $100/week for that service.
INE can create a custom newsletter from your named section and plus the “ITNews” sections. That’s what you see for the Citrix example.
A salesperson can be given an account from which they can add their contacts who will receive a weekly newsletter, automatically, from that sales person’s email address, with a masthead for that sales person (picture, logo, contact info.)
Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However, they know how hard it is to produce a quality newsletter that their contacts will value.
Each newsletter account costs $20 per month if you also have a sponsored section.
ITNE can also create a custom newsletter for your resellers. They will have a different publication url. They can choose which sections they make available to their customers.
We charge $200/month per reseller for that service. You can choose to provide that service to certain of your preferred partners at your cost or they can deal with ITNE directly.
Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.
It’s a build or buy choice and I can make that an easy ‘buy’ choice!
I can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, I provide additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.
Here’s the web version:
https://itnews.it-news-and-events.info
Those approximately 22 articles were the most clicked-on articles from the previous week’s newsletter that was sent to 50k+ subscribers of “IT News and Events“, which has been in production since 2011.
How to get started? Make a spreadsheet with up to 500 of your professional IT contacts who would find that newsletter useful.
Upload that spreadsheet into the service and use the system to send a welcome message (opt-in or opt-out) to your new subscribers.
Each week your subscribers will receive a tailored email from your email address with just the topics selected by that subscribers.
The newsletter will have a banner with your name, contact info, picture and logo.
There is great value in being the provider of useful information to your key contacts!
You can sign up as my subscriber and experience the newsletter as would one of your contacts. See this blog post.
Here’s what you need to get started:
Here’s how my information shows up in the email newsletter banner:
And the same information on the web site:
I believe that by having your name in front of your contacts every week, automatically:
You will see that the content in the newsletter is
Once you are set up with an account, you will be able to add your contacts:
Here is a sample spreadsheet CSV. First row has the names of fields, second row has record for John Smith of Acme where he is an IT Manager:
company,first,last,title,phone,email,comment
Acme,John,Smith,IT Manager,954 324 7867,john.smith@acme.com,This will not be seen by the subscriber. Could be a customer id
If you are like most IT sales professionals you will have:
Go through those, removed unneeded columns, and determinate the people you want as key contacts and add them as your subscribers!
This effort will not only improve your visibility in the market, but it will set you up well for whatever new position you take!
Here’s a quick summary of what the Managed Enterprise IT Newsletter As A Service costs.
Let’s break that down. These are the main components:
| Number of Reps: | 1 | 2 | 3 | 4 | 5 |
| Website | Shared | Shared | Custom | Custom | Custom |
| Content | $100 | $100 | $100 | $100 | $100 |
| 1 sender | $20 | ||||
| 2 senders | $40 | ||||
| 3 senders | $60 | ||||
| 4 senders | $80 | ||||
| 5 senders | $100 | ||||
| up to 500 subs | $20 | ||||
| up to 2500 subs | $45 | ||||
| up to 5000 subs | $65 | $65 | $65 | ||
| Add website with team features | $20 | $20 | $20 | ||
| Monthly | $140 | $185 | $245 | $265 | $285 |
| Weekly | $32.31 | $42.69 | $56.54 | $61.15 | $65.77 |
| Weekly per rep | $32.31 | $21.35 | $18.85 | $15.29 | $13.15 |
| avg. subs per rep | 500 | 1250 | 1667 | 1250 | 1000 |
Brooke Bayer writes in Business 2 Community, “Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing relationship and providing valuable information. Email marketing also allows you to target a specific audience, which is known as segmentation, based on your customer personas. The audience segments allow you to send the right content, at the right time, to the right people.
Why You Should Use Email Marketing (HubSpot, 2018):
However, a solid email marketing plan is not just segmenting lists and sending out a monthly newsletter – there is more to it than just that…”
Susan Friesen writes in “Business 2 Business“, “‘I don’t want to annoy people,’
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.
Are you guilty of thinking this way too? Well stop it!
When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, ‘yes, I want to hear more from you!’…”
Salesforce writes, “Want to boost your e-commerce sales, but don’t know where to put your marketing budget for your next campaign? Consider this: 64% of companies consider email marketing the most effective marketing channel. Even with numerous new marketing channels — such as social media, direct messaging, mobile app marketing, and so on — email marketing still provides a remarkably effective solution. Additionally, the relative low cost of implementation associated with email marketing makes for an astoundingly high return on investment; the average return for email marketing is $38 for every dollar invested, or an ROI of 3800%.
Historically, email marketing has been very effective. If current trends are any indication, it will likely become even more effective as technology continues to improve. Email open rates, engagement, sales, number of emails sent, and traffic generated from emailing are all on the increase…”
Jomer Gregorio writes in an article for “Business 2 Community, “The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital marketing experts believe is still very effective today – email marketing.
Despite the rise of social media platforms and chat messaging solutions tailored for business such as LinkedIn and WhatsApp for Business, many marketing professionals still regard email as one of the most powerful communication channels out there….”
I produce two Enterprise IT Newsletters. The first, “IT News and Events“, has a wide ranging collection of articles – about 100 each week – that are placed into 40+ sections. The articles are curated from 155+ sources.
You can register, for free, and have the same experience as all the tens of thousands of other subscribers:
The website for that newsletter is https://it.it-news-and-events.info
Here’s how the start of week email looks for my subscribers:
Here’s how the website looks for my subscribers:
The registration link is at the top of the page. It requires an opt-in.
The publishing system keeps track of which articles are clicked on the most and I produce a second newsletter, “IT News“, created from the 20 to 24 most popular articles. That newsletter is the basis of my “Enterprise IT Newsletter as A Service.”
You can register, for free, and experience that newsletter like the customers of the sales teams who use my managed newsletter service:
Here’s how the start of week email looks for my subscribers:
The website for that newsletter is https://itnews.it-news-and-events.info
The registration link is at the top of the page. It requires an opt-in.
The “Enterprise IT Newsletter As A Service” offering includes:
A vendor can engage with IT News and Events to have their own News section in the newsletters we produce. Together, we can choose which subscribers will have the Vendor’s News section enabled by default. Remember that subscribers have control over which section are included in their newsletter, so I generally enable new sections so that people can see the new content then choose to disable unwanted sections.
When we produce a news section for a Vendor, we also produce a custom newsletter for that vendor with their news section at the top. Here’s a Cisco newsletter with the Cisco News section plus the ~24 most popular articles from the previous week:
https://cisco.it-news-and-events.info
Here’s a Red Hat newsletter with the Red Hat News section first followed by ~30 sections with ~80 articles from the weekly Enterprise IT Newsletter https://it.it-news-and-events.info
https://redhat.it-news-and-events.info
Note there are no other vendor sections, so it is a suitable newsletter for employees of that vendor to use as “their” newsletter.
A vendor can submit URLs with content they would like included in their news section or they can leverage our Managed Vendor News Section Service.
When a Vendor signs up for this service, we decide on suitable sources for articles for the Vendor’s News section. Typically, that will include the Vendor’s press releases and blog postings (i.e. existing, published information). Every week try to select articles for the Vendor’s news section using those sources. No interactions are required with the Vendor – their News just shows up in their News section.
We can produce a custom Enterprise IT Newsletter service for a technology resellers and include just Vendor News sections of the Vendors with whom they have a relationship plus their choice of our news sections.
Rohit Prasanna Munipally writes in Business 2 Community, “If you’re a marketer today, you know that everything digital is in a constant state of flux – always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to the ways we communicate information to our target audiences, our plan evolves.
One such communications platform that has been growing in popularity over the decades is email. Approximately 2.8 billion people worldwide use email as a digital communications tool…
Email marketing typically has an ROI potential of 4400 percent, with each dollar invested bringing in an average return of $44.”
IT Newsletters As A Service 